Turning MVPs into Market-Ready Software.

Talent Sourcing

SmartStart will find you the best Software Engineers and Developers for your web and mobile app project.

Prototyping & MVP

Rapid Prototyping services to quickly turn ideas into user-tested prototypes eventually converting them to an MVP.

Software Development

Software Development covers the entire lifecycle from design and development to deployment and maintenance.

Artificial Intelligence

Enhance your business with our AI solutions. We do systems automation and predictive analytics.

Web Development

Get a stunning, user-friendly website that is a responsive design, ensuring your site looks great on all devices. 

Shopping Cart

Streamline your online sales with our robust shopping cart solutions that is secure. Accept payments online. 

Our Services

Startups With Compelling MVPs Are More Likely To Succeed And Secure Funding.

Smart Solutions, Smarter Software.

Frequently Asked Questions

We serve a wide range of industries, including technology, healthcare, finance, education, and more. Our versatile team can adapt to the unique requirements of various sectors to deliver customized software solutions.

Who is behind SmartStart?

About Us

SmartStart: Leading the Way in Software Development

Founded in 2003 by John Gaylord and his wife, Gwen, SmartStart (a dba of Dia & Gerona Ventures LLC) has grown into a powerhouse in the software development industry. With a team of 30 in-house software engineers and dedicated employees, we are committed to delivering innovative solutions and exceptional service to our clients.

Our Commitment

At SmartStart, we are driven by our passion for growth and excellence. John and Gwen’s leadership has been instrumental in fostering a culture of innovation, dedication, and continuous improvement. Our mission is to create more opportunities, generate impactful leads, and expand our footprint in the software development sector.

Our Team

Our team is our greatest asset. With expertise spanning various technologies and industries, our engineers are equipped to tackle the most complex challenges. We pride ourselves on our collaborative approach, ensuring that each project benefits from our collective knowledge and experience.

Why Choose Us?

  • Expertise: With decades of experience, our team delivers high-quality, reliable software solutions.
  • Innovation: We stay ahead of industry trends to provide cutting-edge technology and creative solutions.
  • Commitment: Our dedication to client success drives us to exceed expectations in every project.

Work with us at SmartStart as we continue to innovate and lead in the world of software development.

What services does SmartStart offer?

Our Services

We specialize in transforming MVPs (Minimum Viable Products) into fully functional software products. Our comprehensive services include:

  • Software Development: Building robust and scalable applications tailored to your business needs.
  • Project Management: Ensuring your projects are delivered on time and within budget.
  • Code Optimization: Enhancing code quality for better performance and maintainability.
  • Scalability Enhancement: Preparing your software to handle growing demands efficiently.

We cater to businesses looking to rapidly develop and deploy software solutions, providing the expertise and support needed to bring your vision to life.

How much does a web or software project cost?

The cost of a web or software project can vary significantly based on the complexity and specific requirements of the project.

  • Web Projects: For basic web projects, such as simple informational websites, the starting price is typically around $3,500. However, for more complex website projects that require advanced features such as payment gateways or shopping cart systems, the starting cost is generally $5,500 and can increase based on additional functionalities and customizations.

  • Software Projects: For software development projects, the cost is generally higher due to the complexity and resources involved. A typical team for a software project includes a Project Manager, a UI/UX Designer, and two Senior Full Stack Engineers. The cost for such projects is typically around $35,000. More complex software development projects may require additional team members and resources, which can increase the overall cost. A full custom software development project generally takes about 3 months to complete from an MVP (Minimum Viable Product) stage.

We will build your SaaS App

Streamline Productivity & Growth With Our Innovative SaaS Solutions

Discovery Phase

During the design or discovery phase, we work closely with you to hone your goals and ideas that lay a solid foundation for the project.



Mockup Demo

Step Two initiates once you approve the prototype, confirming it meets your expectations and sets a solid foundation for progression.


In the coding and development phase, our skilled developers transform your concepts into tangible software solutions.


Product Launch

This is the moment where our carefully crafted code springs to life, transitioning from development to fully functional application.


Our Workflow

Where Creativity Meets Technology

Get in Touch

Text or Call


Write Us


1738 SW 57th Ave
Unit #A352
Miami, FL 33155